Statnive – Privacy-first Analytics + Revenue Reports for WooCommerce

Description

The privacy-first analytics plugin for WordPress, with an Ask me! tab that turns your top questions into one-click answers.

See exactly who visits your site, where they come from, what they do, and on WooCommerce stores how that converts into revenue. No cookies, no third-party trackers, no visitor data sent anywhere. All analytics and revenue data live in your own WordPress database.

Just ask. No reports to dig through.

Most analytics dashboards make you learn the tool before you can answer a question. Statnive’s Ask me! tab flips that around. Pin your 5 favourite questions and the answers fill in the moment the page loads. Browse 10 category tabs (Traffic, Pages, Referrers, Geography, Devices, Real-time, Engagement, Revenue, Events, Campaigns) and click any question to expand the live answer with the same date range you set everywhere else.

Owners typically open Statnive to ask:

• How much traffic this week?
• Where is my traffic coming from?
• Which pages get the most views?
• What countries are my visitors from?
• Is my traffic mobile or desktop?
• How many people are on my site right now?
• What’s my best landing page?
• How much organic search traffic?
• Did my campaign work?
• Is my tracking working?

Every answer is computed locally from your WordPress database. No AI, no LLM, no third-party API, no question ever leaves your server. The same SQL that powers the dedicated reports answers the Ask me! cards, so the numbers always match what the reports show.

Open source under GPLv2. Self-hosted in your own database — nothing ever leaves your server.

Install, activate, open Statnive — your dashboard fills up within minutes. No tracking code to paste, no account to create. If WooCommerce is active, existing orders are auto-imported in the background so the Revenue Report fills in within minutes.

Why Statnive?

• No cookies. No fingerprinting. No third-party transfers. Designed to support GDPR, CCPA, and APPI compliance.
• Honors GPC and DNT server-side, integrates with the WordPress Consent API.
• Daily-rotating salted hashes — cross-day and cross-site tracking are mathematically impossible.
• One plugin for analytics AND WooCommerce revenue — no separate add-on, no separate license, no clutter, no upsells.

Key Features

• Ask me! tab — 120 owner questions across 10 categories, answered straight from your database. Pin the 5 you ask most so they sit at the top of every visit. Search by keyword, jump to the question, see the answer. No AI, no third-party API, no data leaves your server.
• WooCommerce Revenue Report — Net revenue, orders, AOV, conversion rate, refund rate (with period-over-period deltas) · revenue by channel (8 channels including AI Assistants) · top products · cart→checkout→purchase funnel with named drop-off rates. Built on WooCommerce 8.5+ Order Attribution; HPOS + Block Checkout compatible; read-only against WooCommerce.
• Zero-touch backfill for existing stores — On a WooCommerce store with existing orders, Statnive auto-imports your history in the background via Action Scheduler the first time you open the Revenue Report. No CLI required (but wp statnive wc-backfill is also available).
• Real-time — Active visitor count, active pages, live pageview feed.
• Smart channel grouping — Direct, Organic Search, Social Media, Email, Referral, Paid Search, Paid Social, and a dedicated AI Assistants channel for ChatGPT, Claude, Gemini, Perplexity, Copilot, NotebookLM, Meta AI, Le Chat, Deepseek, You, iAsk, Jasper, and Writesonic.
• Custom events + engagement — Link clicks (and tagged button clicks via statnive-event-* classes), form submissions, downloads, outbound links, time on page, scroll depth.
• Bot vs human separation — Real visitors and automated traffic in distinct buckets.
• Geography in tiers — Zero-config timezone country mapping; optional CDN headers; optional one-click DB-IP city download (free); optional MaxMind GeoLite2.
• Configurable retention — 30 / 90 / 180 / 365 days, or Forever. Daily WP-Cron purge.
• WordPress Privacy API — Personal-data export and erase registered automatically.
• WP-CLI — wp statnive cron run for sites with DISABLE_WP_CRON; wp statnive wc-backfill for manual WooCommerce imports.

Source code at github.com/statnive/statnive. Learn more at statnive.com.

External Services

This plugin connects to two third-party services, both opt-in via explicit user action. No visitor data is ever sent to either service.

MaxMind GeoLite2 (optional)

Used to download the MaxMind GeoLite2-City database for high-accuracy visitor geolocation. Requires a free MaxMind account and a license key the user pastes into Settings → GeoIP. Accuracy: approximate city/region only — not for identifying individuals or households.

• Source: MaxMind (https://www.maxmind.com), downloaded from https://download.maxmind.com/app/geoip_download
• When: Weekly via WP-Cron, only after the user enables GeoIP and configures a license key
• Data sent: License key + standard HTTP request headers. No visitor data is transmitted.
• Data received: GeoLite2-City.mmdb file, stored in your wp-content/uploads/statnive/ directory
• Purpose: Approximate visitor geolocation (country / region / coarse city)
• Sign up for a MaxMind account: https://www.maxmind.com/en/geolite2/signup
• Get your license key: https://www.maxmind.com/en/accounts/current/license-key
• MaxMind Privacy Policy: https://www.maxmind.com/en/privacy-policy
• MaxMind Terms of Use: https://www.maxmind.com/en/terms-of-use
• MaxMind GeoLite2 EULA: https://www.maxmind.com/en/geolite2/eula

This product includes GeoLite Data created by MaxMind, available from https://www.maxmind.com.

DB-IP IP-to-City Lite (optional)

Used to download the free DB-IP IP-to-City Lite database. No account, no license key, no EULA. Accuracy: approximate city/region only — not for identifying individuals or households.

• Source: DB-IP (https://db-ip.com), downloaded from https://download.db-ip.com/free/
• When: One-shot user click “Enable city-level geography” on the Geography page, then monthly via WP-Cron for refresh
• Data sent: Standard HTTP request headers only (no visitor data, no account, no key)
• Data received: dbip-city-lite-YYYY-MM.mmdb.gz file, decompressed to your wp-content/uploads/statnive/ directory
• Purpose: Approximate visitor geolocation (city / region / country)
• DB-IP Terms: https://db-ip.com/tos.php
• DB-IP Privacy Policy: https://db-ip.com/privacy.php
• License: CC-BY 4.0

GeoIP data © DB-IP under CC-BY 4.0.

No visitor data is ever sent to any external service. All analytics data remains in your WordPress database.

Privacy Policy

All analytics data stays in your WordPress database. Raw IPs are used only for the optional GeoIP lookup and are never persisted. Statnive registers with the WordPress Privacy API for personal-data export and erasure.